Matthews Archery - A Tradition of Innovation

Mathews Archery innovation is instilled in every inventive product they've created. From innovative creations like "Single Cam Technology, Inline Grip, Harmonic Damping, Perimeter-Weighed Cam, V-Lock Limb Cup System, Even-More Parallel Limb Design, and HP Cam, Matthews Archery has turned into the standard that all other archery bows are judged.

Mathews Archery Single Cam Technology

The technology is the ultimate model of "addition by subtraction". Since the technology's inception in 1992, Mathews Archery has been accountable for the huge number of modernism in bows that have not just enhanced performance, but have reduced complexity as well.

Matthews Archery - A Tradition of Innovation

The simplicity of the Single Cam technology has undoubtedly unleashed many advantages and additions that made the two-cam bow outdated. Among the technology's advantages include faster, more forgiving, and more accurate performance, as well as less noise, less maintenance, less recoil, solid wall, no synchronization problems, and the highest efficiency ever recorded for bows. Archery Bows

Mathews Archery offers various kinds of bows with first-rate and high-tech qualities. From hunting bows, competition bows, beginner bows, traditional bows, and bow accessories, Mathews bows will meet every type of archer's need and requirements.

Hunters will find Drenalin LD hunting bow to be best in performance, featuring longer ATA. Thinner, tougher, lighter, faster, cooler, and quieter hunting bow that meets and goes beyond all archer's expectations.

Those into archery competition will find 2007's Conquest 4 to be just the right thing for winning. The latest in the Conquest models, Conquest 4 features harmonic dampers, perimeter-weighted Conquest 4 Max Cam, carbon cable rod, and V-lock Limb Cups, as well as a fully machined "Aeroriser".

The Ignition 2007 will provide beginners with the right start. This new "sweet-shooting" bow from Mathews Archery features string suppressors, single-cam technology, and fully machined Aeroriser.

Those looking for traditional bows will not be disappointed with the heritage line of top traditional bow models such as Heritage, Eagle, and Hawk. These elegant works of art and craftsmanship provides exceptional performance for archers, not to mention discriminating good looks.

To complement the variety of quality bows are Mathews' archery accessories, such as quivers, arrow rests, replacement bow grips, bowstrings, and more. Other Mathews products includes shirts, hats, jackets, towels/decals, and camo laptop. Every SoloCam bow of Mathews also comes with limited lifetime warranty that prioritizes repairs.

Mathews Archery has been known for the most ultra-modern archery bow products and accessories. With a history of innovations, the company's line of products are sure to meet the high-tech demands of the future for the new archer generation.

Matthews Archery - A Tradition of Innovation
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The History of Skittles Candy - A Sweet Testament to Marketing Innovation

The History of Skittles Candy has come a long way since the 'Skittles Original' packages made their way to American shores. It has been about 30 years and the makers of the colorful candy brand continue to be innovative in their efforts to capture more sugar candy market share. Following the history of Skittles Candy sweets, their product development and their marketing reveal the marks of a great brand. And being ahead of the trend curve has been a policy with Mars Snackfood US brands, which is why they currently have two of the top five sugar brands.

The first campaign that led the Skittles Original brand invasion came under the theme 'Taste the Rainbow. Any one who has followed the History of Skittles Candy can tell you it was hugely successful. Who could ever doubt the authenticity or dare I say divinity of sweets whose colors perfectly match the magnificent aura of the rainbow.

Through out the history of Skittles sweets, staying on top is no doubt the intent of the company in keeping lock step with theme of 'taste the rainbow for almost 10-years. So, "why fix it if it's not broke?" Well, the sugary sands of public tastes shift over time. Teenagers that were polled thought that the earlier ads were too boring. So the producers experimented with other bylines that further engaged their largest consumer, the youth of America. The ad, 'Believe the Rainbow,' was thus born. The ever popular Skittles flavors, Tropical Skittles and Wild Berry Skittles, were released during this time around 1989 closely followed by Sour Skittles in 2000.

The History of Skittles Candy - A Sweet Testament to Marketing Innovation

The pollsters also discovered that school age children were not only interested in Skittles Flavors for the fruit taste. They also liked them for the purpose of throwing them at friends, bouncing them as well or just plain making noise with them. The history of Skittles Candy further developed with this revelation and led to the hatching yet another campaign. This time it was 'Experience the Rainbow'

Being relevant to their fans is a mission with Mars, so in March 2009 the Company decided to jump on the social media band wagon and launched a new look to its internet presence - a web portal. From the Original Fruit Skittles and Tropical Skittles to the wildly popular Chocolate Skittles and Crazy Cores the sweets' creators continue to experiment and innovate with varied flavors to their products. After all when it comes to taste - 'the customer is always right'.

Other Skittles flavors and product innovations followed including Smoothie Mix, Ice Cream, Carnival, Double Sour, Mint and Extreme Fruit Gum-Skittles Gum. The most recent additions to the family are the Chocolate Skittles (Mix) and Skittles Crazy Cores.

The history of Skittles Candy is colorful indeed. A story that is rarely told has it that, the the first man to ever see a rainbow was actually popping sugary round tarts into his mouth as he watched the sun set off the stern of his ark-like ship. Whether that is fact or urban legend let's leave it to our imagination. As for the delightful fruit flavors of Skittle Candy you only have to buy a box and taste to see whether their story is real.

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Innovation Strategy Development

Market leadership requires innovation which leads to a critical question: Does the organization have an innovation strategy? What should be included in the innovation strategy? This article aims to provide a practical and quick guide to these two questions.

Innovation is not the same as creativity. Being creative may result in the organization having a lot of great ideas but translating these into something of value requires effective process management. It may be defined as the transformation of creative ideas into innovative product, services, processes and business models that deliver superior value to customers. Thus effective innovation requires both creativity and process management. What should an innovation strategy contain? Essentially it should contain the following elements: the first is Innovation positioning, second, goals and process management & improvement action plans.

Positioning - just like any other strategy, innovation strategy needs to start with a clear target positioning goal in mind. Organizations innovate to either be the market leader or to keep up and stay relevant. The specific position the organization aims to achieve needs to be defined and agreed taking into consideration its resources and capabilities. This positioning goal may change as the organization grows and develops. Once the innovation position is defined goals need to be developed.

Innovation Strategy Development

Goals - these need to be established to address innovation needs covering the long and short term. Innovation efforts may be directed toward areas such as products, processes, services and entire business models. Long term goals will aim at more breakthrough type developments, while short terms goals will focus more on modifications, improvements and adaptations aimed at delivering superior value to customers versus competitive alternatives. When establishing innovation goals a multi-dimensional and portfolio perspective should be adopted. Typical areas where goals are established include: new production development completion rates, revenue from new product sales, productivity improvements through process innovations; number of qualified innovation ideas generated, percentage of new products completed on time and innovation project portfolio mix. Innovation goals and results are delivered through innovation processes.

Process management and improvement - adopting a process perspective to innovation helps organizations manage and identify areas for improvement allowing the design of specific strategies and initiatives to improve the entire innovation value chain over time. Innovation as a process may be divided into three stages of: first is Idea generation to conceptualization, second development and verification and third commercialization. Sub-process steps for each of these three core innovation processes should be mapped out, managed and performance measured creating a mechanism to build the overall innovation capabilities of the organization and support the achievement of innovation goals defined prior.

Building innovation capabilities requires a clear strategy, goals and processes in place.The three components outlined in this article provides a disciplined approach more importantly will help leaders rally the entire organization around a key priority critical for the long term success of the business.

Innovation Strategy Development
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6 Tips To Choose The Best Mini Tablet PCs

If you decided to purchase a mini tablet pc and you are a little confused between models and tools, perhaps you need to know some tips that will help you in your decision. In this article I will give you the most important 6 tips you have to know to buy the best tablet computer.
The main difference between the mini tablet pc and traditional laptop is the ease of carrying from one place to another. So this is the first thing that you must observe. Typically, these devices weigh about 3 pounds and less than an inch thick. So if you want your device to be truly useful, it must be ultra-slim and lightweight.
The second thing to consider is the flexibility of it. If the important feature of the mini tablet is their practicality, the one you choose should allow you to use either your own fingers or a digital pen, stylus or mobile keyboard. Check if it has handwriting capability, so you can write and store information with digital ink, as it where a normal paper!
Of course it is very important to decide the screen size you want for your tablet device. In general, the sizes of the tablet computer monitors go from the smallest of 7-inch to largest of 13-inch or so. Not always larger or better quality of screen means more expensive. Unlike traditional desktop monitors, tablet pc screens are designed to be small. If you read eBooks, you should consider a convenient size.
The fourth tip I consider talks about the details that makes your mini tablet pc unique. First you have to check the internal memory, the classical tablets have from 2 Gb to 64 Gb maximum. More tips to concern are the battery life (over four hours is considered a good battery life), the audio system should include speaker, headset adaptor, microphone input and the facility to attach external speakers. You also have to check if the inputs, the keyboard, point stick and stylus are really necessary for you, or you are overpaying for certain accessories. Always remember that you can buy them separately, saving a good sum of money.
Mini tablets pc run fast only if they are provided with a powerful operating system, which always comes with a lot of applications to work and enjoy. There are some exclusive editions of Windows 7 for tablets, also Android 2 have designed its own platform for these little devices. In my experience, Android 2 is faster than Windows 7, because it weighs less so it doesn't consume internal memory. It also has more than 70.000 applications.
Finally, connectivity is another important tip for your future purchase. Lets imagine... You are in a remote area and need to connect immediately, what do you think you will do? Probably you will take your tablet pc and find a nearby network. Wi-Fi is the key, and Bluetooth wireless capability. If you cant connect to the network, none of all applications and tools that mini tablets pc offer will serve you. Enjoy your tablet pc with all the functions for which it was designed.

Now, you are ready to decide what kind of mini tablets pc you like more. Choose the best

6 Tips To Choose The Best Mini Tablet PCs

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Business Innovation - Core Competency and Competitive Advantage

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Business Innovation - Core Competency and Competitive Advantage

Core Competency and Competitive Advantage

A core competence is one which critically underpins the organisation's competitive advantage. Companies can differentiate themselves from their competitors with specific core competencies, but often not for long. The differentiation is difficult to sustain and can often be imitated by competitors.

The integration (and attainment) of constituent skills that is the distinguishing mark of a core competence, is achieved and sustained through developing strong dynamic capabilities, particularly in a world of innovation based competition.

Whilst a core competence is a source of competitive advantage, not all competitive advantages arise from core competencies.
Often seemingly unassailable advantages prove transitory because of a change of underlying factors.

The very existence of competitive advantage sets in motion creative innovations that, as competitors strive to level the playing field, cause the advantage to dissipate.

Recognition of, and adaptation, to change is thus a pre-requisite of successful strategy. For many organisations, the only truly sustainable advantage comes from out-innovating the competition.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Business Innovation - Core Competency and Competitive Advantage
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Kal Bishop MBA, is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

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Creativity, Innovation and Entrepreneurship

Part of the romanticism of entrepreneurship is the thought that entrepreneurs are creative, innovative, go-getters, risk takers, driven. All of that implies a high self-esteem and determination. In reality, having a clear understanding of creativity, innovation and entrepreneurship allows managers of institutions and corporations, as well as individual, manage each area differently to get the best results.

People like creativity simply because it is fun. We reconnect with the pure pleasure of getting something that did not exist before. When we create we forget our problems, we are just being, the child comes out, we connect with ourselves and it simply feels good. Our energy pours from the inside to the outside and leaves our imprint, the object of our creation becomes an extended part of ourselves. Creativity also lives in a time and purpose vacuum. The worst enemy of creativity is a good idea.

People like innovation because it implies progress. When we innovate, we have a structure. Innovation becomes change. To change we need the reference, the constraints, the structure, the present, what is there. When we do things differently, we are also creating, but we create with a purpose, fun stops until we reach our goal. Thus, innovation has less power as a self-expression than creativity.

Creativity, Innovation and Entrepreneurship

Then we come to the field of entrepreneurship, one of my favorite topics. Entrepreneurship is more about creating wealth than it is about creating a company. It is closely linked to creativity, entrepreneurs MUST have something NEW to offer. It is related to innovation, entrepreneurs MUST find new ways of getting in the market, making something new, doing things differently.

When we check most new businesses, they are me-too's, and most so-called entrepreneurs are people who have bought themselves a job. They don't create, innovate or add wealth. They shift what exists to a different person.

Entrepreneurship then is the process of exploring how to add value to others in a new or different way. Entrepreneurs capture that value in the form of wealth, and then that wealth with others: clients, users, employees, suppliers, community, governments, etc. To understand that being creative and being innovative is not enough and to be aware that there is a maximized value waiting to be discovered or created, is what entrepreneurs do best when they plan, then they take action, and finally, they evolve.

It is not a matter of luck as most people link entrepreneurship with creativity and innovation. If you don't have anything, you create. If you have an unwanted present, you innovate. If you want to create wealth, you give that creation or innovation, the best chance. You don't need money to create wealth, you need creativity and innovation.

It is by thinking and taking action, by consciously discovering where the creations or innovations have the highest perceived value that entrepreneurs build their wealth... and by doing so, create prosperity beyond themselves. It is not about becoming rich but building wealth.

Without the notion of creating wealth, creativity and innovation can't find a place in the market. To be able to distinguish where the highest value is, who is the ideal customer or client is to bring prosperity to our communities, and to act upon that thought, is what entrepreneurs thrive at.

There are many tools and methods that capture how entrepreneurs create wealth. It is not an art, or a science. It is the conscious effort of making the best of a product or a service, to find those who value it best, and capture that value, what lies inside the entrepreneur.

Creating wealth escapes the obvious, and creates new valued propositions. Sometimes we use innovation to improve what is there, but most likely, the best results come from a free, playful, fun exercise of creating wealth. Whatever you do to create wealth will improve your skills and build up that wealthing muscle. Even if you compose a song in tribute to your wealth when you are showering!

Here is to your wealth and joy,

Creativity, Innovation and Entrepreneurship
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Alicia Castillo Holley is an international expert on entrepreneurship and innovation. She has started 9 companies and one not-for-profit, raised millions of dollars and trained thousands of people. She's a recognized author, speaker and seminar leader.
http://www.wealthing.com

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